Curios: Pepsi Brings Back Your Dead Ancestors

Pepsi’s marketing campaign between 1963 and 1967 used ‘Come alive! You’re in the Pepsi generation’ in an attempt to revive what had become a boring brand and compete with Coca Cola. In China, the slogan was mistranslated to mean ‘Pepsi brings your ancestors back from the grave’, and in a culture where they worship their ancestors, people thought that if you drank Pepsi it could bring back the dead.

Emily Robertshaw, "5 Slogan Translation Fails"; andiamo.co.uk; Feb. 22, 2017