But what if you happen to have a name that actually makes it more DIFFICULT for people to find you?
One such band would be The The – searching for “The The” tends to bring up many more non-relevant listings than a query for a lesser-known band who has more unique words in their name. Curious as to what The The’s principle member Matt Johnson thinks about that, I contacted him through his management. Here’s what he had to say:
“Yes, this is certainly an interesting question you raise. It has been raised before and of course I have thought about it and received numerous complaints about it too. Obviously, I cannot change the name of my band at this late stage but what we have tried to do is to get Sony (who own the bulk of the back catalogue) to contact the various online retailers to tweak their search engines to accommodate the name. Some have responded to this, iTunes, Amazon for instance. Some have yet to do this. It also depends on how you type the name – The The, “The The”, TheThe.
"the The"; ChaosControl.com; Bob Gourley (2006)
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